The selection, registration, and maintenance of a trademark are essential steps in the development and protection of a client's brand. As brands are now commonly recognized as the cornerstone of a client's commercial identity and one of a client's most valuable assets, the ability of practitioner to successfully register a trademark has become more important than ever. While trademark applications are typically handled by attorneys specializing in intellectual property law, practitioners and corporate counsel without a background in intellectual property can master the steps necessary to successfully register a trademark by learning the basic tenets of trademark law and the policies and procedures of the U.S. Patent and Trademark Office. This program covers all aspects of the trademark registration process, from conducting trademark search reports and drafting trademark availability reports, to the preparation and submission of trademark applications. Once a trademark application is submitted for review by the USPTO, an attorney must oversee the prosecution of an application and must be familiar with the grounds that an application may be refused registration and the strategies and arguments used to overcome such refusals. Finally, an attorney must be familiar with the final steps prior to registration and the potential for an interested third party to oppose the registration of a trademark and initiate an opposition proceeding which can ultimately decide if a trademark will register. As the trademark process does not end once a trademark registers, this program with also cover the steps necessary to renew and maintain a trademark registration and how best to employ an effective policing strategy including trademark watching and in some cases the use of demand letters and litigation. The program closes with a discussion of some ethical issues faced by attorneys that are specific to the clearance, registration, maintenance, and policing of a trademark. See Agenda

Speaker Information

Attorney Scott D. Thorpe Kunzler Law Group, P.C. – Salt Lake City, UT Scott D. Thorpe holds a B.S. in electrical engineering from Utah State University, a MBA from the Haas School of Business at the University of California at Berkeley, and a JD from the S. J. Quinney College of Law at the University of Utah. He teaches attorneys the nuances of software patents and intellectual property law through national continuing education programs. His practice areas include software, electronics, semiconductors, remote sensing instruments, medical devices, automotive products, energy technologies, and dietary supplements. Mr. Thorpe has an extensive technical background and engineering expertise in software, semiconductors, medical devices, and electronics. He is experienced in both creating and defeating intellectual property protection. He has organized intellectual property consortia, created agreements for the sharing and development of intellectual property, directed the creation of industry standards, and promoted and marketed cooperative intellectual property. Mr. Thorpe has studied Chinese intellectual property law and commercial law at Ren Min University in Beijing, and has made a personal study of Chinese intellectual property law practice. He speaks and reads Chinese. Mr. Thorpe is the author of How to Think Like Einstein, Revolutionary Strategies of the Founding Fathers, The Retirement Crisis, and is a frequent media commentator on Albert Einstein and the American Revolution. He also speaks and leads seminars on fostering creativity, innovation, and problem solving skills. Mr. Thorpe is an avid skier, mountain biker, and sometime triathlete.

Total CLE Credit Hours: 3 (includes 1 ethics hour)

This seminar has been approved by the Utah State Board of Continuing Legal Education.

Credit & Programming Satisfaction Guarantee

01:15 PM – 04:30 PM

Radisson Hotel Salt Lake City Downtown
215 West South Temple
Salt Lake City, UT 84101
Directions

First Registrant: $200
Add Associate/Paralegal: $150

Special: Young Lawyers, with under four (4) years acceptance to the Bar, may use coupon code YL25 to receive a $25 discount when checking out.

Note: Discounts can not be combined.